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OK, short is almost always better.

But sometimes we get to stretch our legs.

Radisys asked me to create an Industrial Automation manifesto for their website in 2001, and it's still one of my favorite pieces.


The Wheel: Reinvented
Our engineers like to brag that they've got your job 80-percent done before you even get here. That may sound like ego talking, but it's surprisingly close to the truth. Floating around in their heads (and safely catalogued in our library) is a gold mine of design information...

Live Long and Prosper
Three words strike terror in the hearts of product line managers: End Of Life. We know that fear of critical parts becoming suddenly unavailable haunts your worst nightmares. RadiSys will help you sleep better. Our close working relationship with Intel and their Embedded Microcomputer Division is one way we make that possible...

Read the whole thing.


Was the public impressed?

The week after this was posted on their site, quarterly earnings were posted and their stock went up $2. I probably can't take credit for all of that.