The amount of copy on a web site should be roughly comparable to a highway billboard.
You've only got about 7 seconds to get them interested.
Often the real work in web content development is convincing your client that 10 words are better than 10 thousand.
W&H Pacific
Integral to your Success
For W&H Pacific, the secret to success was a complex information architecture giving equal billing to four independent business lines all demanding equal attention throughout the site.
