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The marketing of technology takes place in a different world from the one in which most of us live, but they can still speak English there.

Model Technology

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Product Brochure

Model Technology, Inc.

"Until now, a great barrier of language and culture separated VHDL and Verilog. Designers attempting to integrate both types of models in a single HDL design faced a daunting task.

Model Technology opens the door between VHDL and Verilog with V-System/PLUS, a multiple-language simulator with the ability to mix HDLs at any level of the design hierarchy."

HP Sales Training

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Sales Training Series

Hewlett-Packard

Sales training is a hybrid of marketing and instruction. HP built its brand by training in-store sales people to be strong advocates for their products. This is one of a long series I developed for Via Training. It was in print -- now Via Training does it online. To see electronic examples, go to www.viatraining.com.

While you're there, look at the writing -- I wrote the a lot of the web content.

Intel Case History

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Case History

Intel Networking Division

Nothing makes a technology point better than a happy user.

"Not long ago, the computer room at Cereus Technology Partners housed an intriguing collection of “white box” computers. There were towers and mini-towers, and Intel® processor-based PCs of every shape and kind.

The company’s entire computing infrastructure, while still functioning well, lacked standardization. Without a standardized networking infrastructure and the right computing platform, Cereus wasn’t ready to reach the next level of competitiveness as an ASP."